The real answer is, “you can’t.”  You have to sell something, whether it’s actual tangible goods, a service, or simply the content that you provide.  Thankfully, you don’t actually “sell” the content.  You simply entice others to read it, and you make it compelling enough for others to want to read it too.  The more eyes you have looking at your sight, the higher the likelihood that someone will respond to an advertisement on your site.

The basic principle is this:  Make your site a popular destination and advertisers will pay you for it.

How?  Well, it’s actually easier than you would think.  Traditional advertising models are nearly impossible to work with when you don’t have millions of page-views (every time someone looks at one of your web pages) every month.  So, the infinite wisdom of creative marketers led to the implementation of advertisements that pay you when someone clicks on them, and the advertisements that show up on your site are automatically shown based on the content of the text on your site.

Google Adsense is the most widely known system, and it works, but the key to making it work is placing your advertisements in the right location on your site and making sure you have enough traffic to your site.  Getting traffic means writing compelling articles or posting information that specific people would find useful and then telling people about it.  Outdated information doesn’t cut it, and websites certainly don’t market themselves at first.

When someone views your website, if you have implemented Google Adsense advertisements, the end-user may see ads that are relevant to the content on the website itself.  The advertisers that show up have agreed through Google’s Adwords program (notice, Adsense and Adwords are two different programs) to pay Google whenever someone clicks on an advertisement on your site.  When they click, Google collects, and they pay you a percentage for being so kind as to make a home for those advertisements.

Your job is to drive traffic to your site, which can be done using traditional advertising techniques, or more importantly, by word of mouth, or in these days, by click of the finger.  Setting up advertising on your site requires some geek knowledge and can take a bit of time to fine tune.

In some cases, you may find advertisements that compete with your services.  That’s okay, as long as you’re paid for it, but if you don’t want competitors, Adsense allows you to filter out specific competition.

When it comes to advertising with Google, you can either be the one with the product, in which case you’d pay Google to display your advertisement on someone else’s site, or you’d be the publisher, agreeing to show other people’s advertisements on your site.  The two tools combined can help you monetize your website and promote it at the same time.

One of my services includes implementation and management of your advertising campaigns on Google.  If this is something that you’d like to do, please don’t hesitate to call me.  (602) 312-3262.

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