80% of all buyers use the internet to shop for a home. It takes an average of 12 to 18 months for them to actually purchase a home, from the initial thoughts of selling their home to the process of purchasing yours. Since those people start on the internet, listing your home without photographs would be as effective as driving a car without gas.
Think about how many products you’ve been sold on because of the marketing that goes into it. How much of that marketing contained images of people, places, the actual product?
If your house does not have a photo, people will not look at it. They will not show it, they will not even think about it. It’s gone, and getting them back will be difficult if the image is added too late, and here’s one reason why. When I look for new homes on the market, I skip the properties without photos at first, then I go back to look at the ones without if I think my client would like it, based on my knowledge of the area. If I go back at a later date and a picture has been added, it actually has a greater chance of being skipped because at that point, I’m looking for the results that don’t have photos.
The new FlexMLS allows us to search for listings based on whether or not they have photos. This basically eliminates properties from my search if it doesn’t have a photo.
Part of my marketing plan, which is by no means an added benefit, is that I take lots of photos. I say that it’s not an added benefit because no property should be listed without photos, period. I don’t just take photos, I publish a property website for each listing, publicize it to as many places on the internet as I possibly can, and I create my own custom slide show for your home.
ARMLS used to offer photography services for us. They would take a shot of the front of the property for us and we wouldn’t have to do anything, but it would only be one mediocre photo.
ARMLS announced today that they would be discontinuing this service and they offered the following reasons for the change:
- Over half of the listings currently in TEMPO were marked “do not photograph” when they were entered into the system.
- 80% of the half that WAS photographed by PhotoReal had their exterior photo replaced with one supplied by the listing agent within two weeks of the listing going active.
- 90% of the current listing database has photos provided by agents rather than the PhotoReal photography service.
What’s the most important thing to note in these three points? “WITHIN TWO WEEKS OF THE LISTING GOING ACTIVE.”
The fact that agents enter listings AT ALL WITHOUT PHOTOS is hurting the potential sale of your property. List with me and I’ll make sure you don’t experience those gaps in service.
For an example of a website that I created for one of my listings, click here.